One of the most successful campaigns to support the real women’s beauty is made by Dove. This Campaign has running since 2004 after published research that provided disturbing statistics that only 2% of women in the world can say: I am beautiful. Since 2004, Dove creates many kinds of advertisements and projects to improve women self-esteem. I have picked Dove’s advertisement from 2006 were we can see how the media are playing with our beliefs about the ideal women’s beauty. This advertisement shows the truth about photos of models that have been photoshoped to the unrealistic ideal model.
Of course, we cannot say that the media are just playing only with women’s appearance. This video presents that men’s models are also changed to the ideal perspective.
After Dove’s advertisement was released, many other similar films and project appeared. This one presents the opinions of ordinary women after their photos had been photoshoped.
There is one extreme example which presents that the media pushing their ideal perspective of women without even getting agreement from the person who was photoshoped. Kate Winslet back in 2003 faced a Photoshop in magazine GQ without her consent. She later commented: “The retouching is excessive. I do not look like that and more importantly I don’t desire to look like that,” she said. “I actually have a Polaroid that the photographer gave me on the day of the shoot… I can tell you they’ve reduced the size of my legs by about a third. For my money it looks pretty good the way it was taken.”
What is your opinion, where is the limit of Photoshop? Who decides what is ideal beauty? For how long do we and our children have to listen the media on how women should look? Should we have some restriction/policy to stop the media dictating their unrealistic appearance of women?