Fake photos

One of the most successful campaigns to support the real women’s beauty is made by Dove. This Campaign has running since 2004 after published research that provided disturbing statistics that only 2% of women in the world can say: I am beautiful. Since 2004, Dove creates many kinds of advertisements and projects to improve women self-esteem. I have picked Dove’s advertisement from 2006 were we can see how the media are playing with our beliefs about the ideal women’s beauty. This advertisement shows the truth about photos of models that have been photoshoped to the unrealistic ideal model.

Of course, we cannot say that the media are just playing only with women’s appearance. This video presents that men’s models are also changed to the ideal perspective.

After Dove’s advertisement was released, many other similar films and project appeared. This one presents the opinions of ordinary women after their photos had been photoshoped.

There is one extreme example which presents that the media pushing their ideal perspective of women without even getting agreement from the person who was photoshoped. Kate Winslet back in 2003 faced a Photoshop in magazine GQ without her consent. She later commented: “The retouching is excessive. I do not look like that and more importantly I don’t desire to look like that,” she said. “I actually have a Polaroid that the photographer gave me on the day of the shoot… I can tell you they’ve reduced the size of my legs by about a third. For my money it looks pretty good the way it was taken.”

kate1a

What is your opinion, where is the limit of Photoshop? Who decides what is ideal beauty? For how long do we and our children have to listen the media on how women should look? Should we have some restriction/policy to stop the media dictating their unrealistic appearance of women?

Sources:

http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx

http://www.hellomagazine.com/film/2003/01/10/katewinslet/

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6 thoughts on “Fake photos

  1. I think Models have the power to make a change when it comes to Photoshop because they are the ones being hired and paid to do these photoshoots. I do not see the problem in doing a little bit of photoshop but when the photoshop is excessive and it looks like a whole different person than it is a problem.

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    1. As a single model you don’t have power as there are many others who wants your job. Expect if you very famous model then you might have power over the final photos. I don’t mind a bit of Photoshop but I don’t like the model be so thin or the Photoshop makes them thinner. I think there should be given a line.

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  2. I’m happy to see that you’ve mentioned that it’s not only women that face unrealistic expectations for their body image. I don’t think many people consider the fact that men have to live up to an image to — an idea of manliness, that is so widespread in the media. It doesn’t leave much for diversity. With the media it seems you’re not a perfect woman unless you have an hourglass figure and a porcelain complexion, and you’re not the ideal man unless you ooze manliness, there is no room for femininity, you have to be a big muscular man

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    1. I just accidentally found the video about man’s photoshop and then I realise that man face the same pressure about his body as woman. Only the different is that they are not shown on public as often as women.

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  3. Its a very sensitive topic, the change essentially lies with the audiences reception of excessive Photoshop. If every body recognised and took into account that these representations are not real and that they are damaging, would the media continue to Photoshop so excessively?

    Liked by 1 person

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