Most parents are taking seriously their responsibility to raise their child well. Despite this parental effort, they are not the only ones who are raising their children. Unfortunately, the media has a huge influence on children’s minds which is impossible to avoid as the media are everywhere. Consider this campaign made by Dove which capably instigated the issue about the media has power over our children’s minds.
Adults, are likely to recognize what is good for them and what is bad, however, children are generally the most influenceable persons. Therefore, the media focus on this group as they see them as future customers, however, the media do not realize that their campaign can harm children’s lives!
This following video is another of Dove’s campaigns that shows how girls feel about the pressure on which is put on them by the media, about their appearance.
A girl just wants to be part of the group at school, however, the girl might face so many comments about her body. Most of the comments are insane, such as: “Either you too tall, too short, too skinny, too fat”.
In another video Jean Kilbourne is talking to young people about the media is misleading messages. Jean Kilbourne, since 1960, has studies is studying the connection between advertisements and public heath issues such as violence against women, eating disorders, addiction etc. Also she has launched a movement to promote media literacy.
Despite loving the media, we most likely do not realize how it influences our lived and mostly the women lives. As Jean Kilbourne said in the video: “we all grow up in the culture where women’s bodies are constantly turned into things and objects … it is the first step to justifying violence against their person … we see the same thing with racism, homophobia, terrorism… the person is dehumanized and violence then become inevitable”.
However, we do not see the message behind the advertisements. Generally we follow the media to reach an unrealistic female/male icon. Our generation is easily manipulated by the media who use our weakness to get the profit.
Besides, Dove’s campaign which first starts to present the ‘Real Beauty’, the campaign also increased Dave’s sales. On 29 July 2004, The Guardian wrote that Dove’s sales increased by 700% and Dove’s share in the lotion market increased from 1% to 6%. Meanwhile, Dove’s campaign presents the ‘Real Beauty’ and increases their sales, in 2008, Greenpeace presented that Dove is one of the main consumers of palm oil that leads to deforestation, mostly in Indonesia. On 9 January 2009, Greenpeace wrote that after their campaign, which brought massive public debate, Dove has started to act against the deforestation, however, as Greenpeace said, it is a long process.
Anyway everything has their pros and cons, the main message of this blog is to give you these 3 questions to consider:
- For how long will the media be allowed to bombard us with their unrealistic message without any public concern?
- How much time and money do we need to spend to try to reach the unrealistic media’s women icon to realize that it is an absurd battle?
- How many girls and women have to die to make our society act?