Kalup.com recently published a new video of their campaign where a naked woman is presented as a table or lamp! Kalup believe that in the motorbike world a woman is seen as component/object of desire! But I am asking you: Do we women desire to be presented as a naked piece of furniture? I believe we are more than just a stupid boring piece of furniture!!!
I am a woman and I can not believe that somebody can humiliate a woman’s body just for their fun or to increase their sales!!! I do not care if it is art for a clothing advertisement. I am a human being and I do not desire to be presented in such a way!!! Please join others against this sexist advertisement. This campaign started a huge feminist disagreement in Spain who are bombarding the company since then and requiring the removal of this campaign from the website.
Please sign this petition to ban this campaign:
Here is the Kalup.com justification of their campaign:
“The mentioned fashion photography pictures are our contribution to the world of ‘Man’ where ‘Woman’ and ‘Motorcycles’ are treated as ‘objects’. So we have exaggerated the same in an artistic expression. Advertising should rise emotions. As we are working on a women collection, you will be equally offended seeing how we will treat man in spring next year.”
Kalup Machines www.kalup.com